A Realtors’ association survey found that when it comes to web features that buyers consider “very useful,” 83 percent cited pictures, 81 percent cited detailed property information and 60 percent cited virtual tours.
It is theorized that the virtual tour number is lowest since they are not as common among listings - though this number is increasing.
Take into account the capabilities of the camera you’ll be using to photograph rooms of your listing. In this competitive market, many agents and homeowner’s opt for professional photography since a pro will have advantages like wide-angle lenses and virtual tour capabilities.
If you choose to shoot your own listing with a common digital camera, remember that the higher the resolution of your photos (directly related to the amount of pixels in an image), the better quality your photos will be.
Photograph rooms from a corner where possible - its important to not only capture as much of a space as possible, but also to capitalize on any sellable features of a property. Wide-angle lenses are a property’s best friend. These lenses comprehensively capture an entire room.
Remember above all things that online photos matter. It is my opinion that the photos posted online can inhance or inhibit traffic in and out of properties. No matter what, make sure yours are thoughtfully placed.
Included above are some before and after examples of real estate photos - the second in each group is the one professionally taken with the ideal equipment and mindful attention to composition. Courtesy of www.37signals.com
